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A decision of the UK High Court of Justice raises interesting issues relating to the online use of a trademark in association with...

The Federal Court has upheld the decision of the Trademarks Opposition Board (TMOB), confirming that the marks in issue were not...

The primary methods of protecting a brand name are by obtaining a registration under the Trademarks Act and by suing in the courts for...

Influencer marketing is very popular with brand owners in a social media context and grew significantly when the pandemic led performers...

The Federal Court has confirmed that the Trademark Opposition Board was correct when it found that the trademark HALLMARK in association...

A recent decision of the Federal Court expands the grounds precluding the registration of a trademark because the Mark is clearly...

Once a trademark owner has identified infringing content on a social media site, an assessment must be made concerning the steps the...

A brand owner needs to establish procedures for responding to false or negative product reviews and the like. Consumers are more likely...

A decision of the Federal Court raises issues concerning the Applicant’s choice of its primary trademark. Blyth Cowbells Brewing Inc. v....

A recent decision of the English Court of Appeal raises some interesting questions about trademark confusion and the differences between...

A recent decision of the English High Court of Justice illustrates the broader scope of protection typically given to a trademark that...

A hashtag is a type of label used on numerous social media sites, which makes it easier for users to find messages with a specific theme...

Typically, each user of a social media site will have an individual username assigned to them that consists of a URL. Brand owners should...

The emergence of social media sites such as Meta (formerly Facebook), Twitter and Instagram has materially affected brand owners. These...

A recent decision of the Quebec Court of Appeal illustrates the rather unexpected ways that the Trademarks Act can apply to comparative...

A recent decision of the General Court of the European Union raises interesting questions concerning sound marks and their...

A recent U.K. decision illustrates that the determination of whether two competing trademarks are confusing involves considerable...

What are they? Search Engine Ranking refers to the process search engines use to determine where a particular piece of content should...

Search engine advertising is a multi-billion-dollar industry in the United States. The major search engine operators sell keywords to...

The common law cause of action for passing off has a lengthy history. The claim has evolved to take into account changing commercial...