Social Media Influencers
Influencer marketing is very popular with brand owners in a social media context and grew significantly when the pandemic led performers...
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johnmckeownblog
- May 31, 2022
- 4 min
When is a Trademark “Clearly Descriptive”?
The Federal Court has confirmed that the Trademark Opposition Board was correct when it found that the trademark HALLMARK in association...
53 views0 comments
johnmckeownblog
- May 11, 2022
- 2 min
Take Down Policies and Social Media Sites
Once a trademark owner has identified infringing content on a social media site, an assessment must be made concerning the steps the...
33 views0 comments
johnmckeownblog
- Mar 4, 2022
- 2 min
Hashtags
A hashtag is a type of label used on numerous social media sites, which makes it easier for users to find messages with a specific theme...
39 views0 comments
johnmckeownblog
- Jan 5, 2022
- 2 min
What Should Brands Consider When Using Social Media?
The emergence of social media sites such as Meta (formerly Facebook), Twitter and Instagram has materially affected brand owners. These...
45 views0 comments
johnmckeownblog
- Nov 19, 2021
- 5 min
Comparative Advertising and Section 22 of the Trademarks Act
A recent decision of the Quebec Court of Appeal illustrates the rather unexpected ways that the Trademarks Act can apply to comparative...
120 views0 comments
johnmckeownblog
- Nov 19, 2021
- 6 min
Word Games
A recent U.K. decision illustrates that the determination of whether two competing trademarks are confusing involves considerable...
28 views0 comments
johnmckeownblog
- Oct 13, 2021
- 2 min
Search Engine Rankings
What are they? Search Engine Ranking refers to the process search engines use to determine where a particular piece of content should...
30 views0 comments
johnmckeownblog
- Sep 2, 2021
- 3 min
Keywords In Online Advertising
Search engine advertising is a multi-billion-dollar industry in the United States. The major search engine operators sell keywords to...
37 views0 comments
johnmckeownblog
- Aug 10, 2021
- 3 min
What is a Metatag? Can Claims Be Asserted For Their Misuse?
A metatag is a computer code included on a website that is invisible to an individual but which enables a search engine or a web browser...
60 views0 comments
johnmckeownblog
- Jul 19, 2021
- 2 min
Pop-Up Advertisements and Mouse Trapping
Pop-up Advertisements Pop-up advertisements are used to catch consumer’s attention. A pop-up advertisement is a window not initiated by a...
40 views0 comments
johnmckeownblog
- May 7, 2021
- 2 min
Criticism or Gripe Sites
There have been a number of cases both in the courts and under the UDRP and CDRP involving parody sites or sites for critical commentary....
39 views0 comments
johnmckeownblog
- Apr 11, 2021
- 5 min
Protecting Fashion Goods in Canada
A decision of the English High Court, [2020] EWHC 3032 recently released, shows how protection can be obtained for fashion goods....
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johnmckeownblog
- Apr 11, 2021
- 3 min
The Importance of Obtaining a Trademark Registration
A decision of the Federal Court of Appeal, released on December 9, 2020, Group III International Ltd. v. Travelway Group International...
3 views0 comments
johnmckeownblog
- Apr 11, 2021
- 4 min
Licensing Trademarks
A decision of the British Columbia Court of Appeal [2020] BCCA 323 raises concerns regarding trademark licensing. Basic Requirements To...
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johnmckeownblog
- Apr 11, 2021
- 4 min
Trademark Infringement Concerning an App
A recent decision of a Judge of the English High Court [2020] EWHC 713 provides a possible approach to the enforcement of trademark...
2 views0 comments
johnmckeownblog
- Apr 11, 2021
- 3 min
Trademark Use by an Affiliate
A recent decision of the Federal Court of Appeal clarifies when the use of a trademark by an affiliate of the trademark owner accrues to...
4 views0 comments
johnmckeownblog
- Apr 11, 2021
- 2 min
What is Cybersquatting and Cyberpiracy?
Cybersquatting Cybersquatting occurs when a third party registers a domain name consisting of, or similar to, a brand name to which they...
4 views0 comments
johnmckeownblog
- Apr 11, 2021
- 4 min
Obtaining Trademark Registrations for Domain Names
A recent decision of the US Supreme Court has attracted significant publicity. In the decision, the court disagreed with the USPTO and...
2 views0 comments
johnmckeownblog
- Apr 11, 2021
- 3 min
Computer Games and Cheat Software
A recent decision of the High Court of Justice in the United Kingdom considered the use of cheat software for the video game called Grand...
16 views0 comments
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