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A brand owner must understand how the Canadian trademark system works so that it can be used to the maximum extent possible to protect...

The primary methods of protecting a brand name are by obtaining a registration under the Trademarks Act and by suing in the courts for...

Influencer marketing is very popular with brand owners in a social media context and grew significantly when the pandemic led performers...

In HRH The Duchess of Sussex v. Associated Newspapers Limited [2021] EWHC 723 (UK Ch.), the appeal dismissed [2021] EWCA Civ 1801 (UKCA),...

Once a trademark owner has identified infringing content on a social media site, an assessment must be made concerning the steps the...

A brand owner needs to establish procedures for responding to false or negative product reviews and the like. Consumers are more likely...

A hashtag is a type of label used on numerous social media sites, which makes it easier for users to find messages with a specific theme...

Typically, each user of a social media site will have an individual username assigned to them that consists of a URL. Brand owners should...

2021 has again been a difficult year for trademark owners and their advisors. The pandemic has tested us all in profound and unexpected...

The Federal Court of Appeal has confirmed that it is not appropriate to set aside decisions made by Hearing Officers of the Trademarks...

The emergence of social media sites such as Meta (formerly Facebook), Twitter and Instagram has materially affected brand owners. These...

The ability of a trademark owner to enforce its trademark rights on the Internet frequently depends on establishing jurisdiction. The...

A recent decision of the Quebec Court of Appeal illustrates the rather unexpected ways that the Trademarks Act can apply to comparative...

A recent decision of the General Court of the European Union raises interesting questions concerning sound marks and their...

A recent U.K. decision illustrates that the determination of whether two competing trademarks are confusing involves considerable...

A recent decision of the Federal Court raises interesting issues concerning the evidence required to succeed in a trademark opposition....

The concept of linking is fundamental to the Internet. Linking occurs when an image or reference on a website is selected, causing that...

What are they? Search Engine Ranking refers to the process search engines use to determine where a particular piece of content should...

Search engine advertising is a multi-billion-dollar industry in the United States. The major search engine operators sell keywords to...

A metatag is a computer code included on a website that is invisible to an individual but which enables a search engine or a web browser...