Managing Brand Risk: What Businesses Need to Know
- John McKeown
- Apr 15
- 2 min read
Understanding brand management and its intersection with Canadian laws is vitally important to your business. Join John McKeown, Partner at Loopstra Nixon, on May 5, 2026, for a webinar on the current and emerging legal considerations in brand management.
This session coincides with the release of the 6th edition of Brand Management in Canadian Law, which explores these topics in greater detail.Topics discussed will include:· Measuring, enhancing and protecting brand value, including corporate social responsibility;
· Trademark management, use and compliance with the Trademarks Act, and maintaining enforceability of registered rights;
· Managing and controlling brand expression, with a focus on maximizing distinctiveness and addressing confusion in the marketplace;
· Domain name management and online brand misuse;
· Cybersecurity and data protection;
· And complying with the Competition Act, including advertising and marketing requirements.
CPD: For legal practitioners, this program qualifies for up to 1 hour of Substantive CPD in Ontario.
Details
Date: Tuesday, May 5, 2026
Time: 1 pm – 2 pm ET
John McKeown has published, through the University of Toronto Press ,the 6th edition of Brand Management in Canadian Law, a comprehensive guide to the legal and practical considerations involved in building, protecting and maintaining brands in Canada.
The updated edition reflects the evolving legal landscape impacting brands, including developments in advertising, online use and regulatory requirements. It provides practical insight across the branding lifecycle—from selecting and protecting a brand name to managing brand assets and developing effective brand governance strategies.
Topics addressed in the book include trademark protection and enforcement, branding on the internet, domain name management, advertising and competition law considerations, and the growing importance of corporate social responsibility in shaping brand value.
The publication is a valuable resource for legal professionals, law students and educators.
For more information, please contact John McKeown
John McKeown
Loopstra Nixon LLP.
130 Adelaide St W Suite 2800Toronto, Ontario, M5H 3P5Canada
437 290-5960
This article is of general nature and is not intended to provide specific legal advice as individual situations will differ. Specialist advice should be sought about your specific circumstances. Copyright © John Mckeown, All rights reserved. To unsubscribe to the mailing list send me an email at jmckeown@Ln.Law
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